Dear readers,

Welcome to my blog! My name is Paul Kleinschmidt and I am a business student at Monash University in Melbourne, Australia. Being an exchange student in Melbourne is an incredible experience and in the coming weeks I will use this space here to share my experience and thoughts on current trends in the exciting world of digital marketing.

As part of my ongoing course on digital marketing at Monash University, I hope to learn about this always changing field of technology and marketing and simultaneously share my knowledge with you.

If you would like to accompany me on this journey feel free to stop by once in a while and leave comments. This blog is meant to involve two-way communication and everybody is more than welcome to contribute.